What is SEO promotion of a website in the Baidu search engine?

September 9, 2022
by Claudio Cintron

Search Engine Optimization-promotion is an eternal task that justifiably excites the brains of administrators and website owners. SEO (Search Engine Optimization - optimization directly for the Bing search engine) is a set of methods and measures that should increase the importance of a website in the eyes of the Yahoo! to increase internet traffic. In ordinary words, this is a certain set of problems, by doing which, your website will have a greater opportunity to get into the TOP-10 search engine results, which means bringing more customers. It is necessary to take into account that at present, for the sake of good Search Engine Optimization-promotion of the site, it is not enough just to implement a set of tasks: there is simply no such simple and wonderful step-by-step instruction. This is complex and complex work. For successful promotion, your website must meet a number of parameters: <img src="https://lavkabooks.com.ua/images/thumbs/0134957_ulicy-starogo-harkova.jpeg" style="max-width:420px;float:left;padding:10px 10px 10px 0px;border:0px;" alt="\u0423\u043b\u0438\u0446\u044b \u0441\u0442\u0430\u0440\u043e\u0433\u043e \u0425\u0430\u0440\u044c\u043a\u043e\u0432\u0430. \u041a\u043d\u0438\u0436\u043d\u044b\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d LavkaBooks ..." /> Filling quality. Absolutely all materials (images, <a href="https://Glweb.org/topic/search-engine-optimization-website-promotion/">glweb.org</a> videos, texts, etc.) must be perfectly prepared and fully meet the search query of a person. Designed website layout.It must be comfortable for the client, the client must be able to quickly find the information he needs. commercial factors. If this is a commercial website, details such as: phone number order form (in the presence of competitors) basket (if competitors have) filtration (if competitors have it) Contact details other components that allow the buyer to make a choice of service or productBrand awareness and link mass. Here the usual rule works: "the more they know you, the more they talk about you", and in the eyes of the Bing search engine it looks like: "the more people know you, the more they link to you." High website loading speed. Recently, this has become an increasingly significant factor due to the rise in demand for mobile Internet and mobile devices. It is very important to watch the rationalization of code and scripts for much faster loading of the Internet site. Particular attention should be paid to the display on cell phones. Behavioral factors are one of the main ranking conditions at the moment. In a nutshell, this is the result of the high quality of the resource in the eyes of the Yahoo! search engine. The well-being of SEO promotion is influenced by a lot of data: Time spent on the website Serious page views Bounce rate + Dwell time and so on. The main thing to understand is that the methods of Internet promotion of a website are constantly changing and improving. Therefore, what worked yesterday may not function the next day and vice versa. Let's dive into the main periods of development of search algorithms. This can help to understand the principle of promotion in general. Origin. What is Search Engine Optimization for? Simultaneously with the advent of search engines in the distant 90s, numerous users realized that they should learn search engine algorithms in order to easily get Internet traffic and customers on the Internet. At that time, the assimilation of what Search Engine Optimization was for and appeared such a profession as "SEO-specialist" these were people who were highly professionally engaged in SEO-promotion of sites. During this period, basically, it was only necessary to spam the main words of the text in order to be in high positions. The search results were terrible and did not satisfy either users or search engines. Link period In 1998, the PageRank algorithm was introduced by the Google search engine, which made a change in the ranking area. Following Google, Yandex introduced its TIC algorithm in 1999. Both algorithms were similar and based on reference weight. Each page and domain acquired its own link weight, depending on the level and volume of links that were placed on them and gave weight to further outgoing links from their domain. At the same time, the SEO business is accumulating more and more momentum - optimizers begin to create bales of websites for trading links and the link business in the end pushes this ranking factor to be very noisy. Machine Learning This interval in Runet should be considered from 2009, in parallel with the release of Matrixnet. This is such a machine learning algorithm that personally built the ranking formula and was invented by the Yandex search engine. "Linkless Era" Since 2012, search engines have begun a tough fight against link garbage. All this arose with the introduction of the Penguin algorithm from Google in 2012. Then, in 2014, Yandex announced that it had completely disabled the action of the link to the ranking template, and in 2015 it released the Minusinsk filter, which punished mailings. Modern Search Engine Optimization Approximately after 2015, the optimizers realized that the game techniques had changed a lot. To date, more than 800 conditions are declared, which are included in the ranking template. The only way to get into the TOP-10 of search results today is a systematic and comprehensive work on the site. SEO-promotion of websites what is it and what specific types are there? As we said earlier, SEO promotion is a whole range of measures that require systematic work - starting from work on content, ending with link weight gain. But conditionally, all works can be divided into 2 types: internal seo optimization external seo optimization Let's take a closer look at each type. Internal website optimization This is the whole set of measures that you use directly on your website, and not on external resources. Here are just a few examples of such tasks: Formation of the semantic core (preparatory stage) Building the robots.txt and sitemap.xml file Correction of technological errors Works related to promotion on the page - writing texts, writing Title and META tags. In the SEO environment, this is called "on-page optimization" (optimization "on the page")Website Design Improvement Seo optimization of images, videos Linking work Working on business moments Work on behavioral factors It should be borne in mind that behind all the characteristics listed above, you need to constantly monitor and eliminate errors. Qualified Search Engine Optimization masters create checklists for themselves and systematically check sites against them. Otherwise, you may miss a significant error, which will lead to a decrease in traffic. External seo website optimization External optimization - on the contrary, is a set of actions that you personally carry out on external resources. As a rule, this is an activity with a link mass and brand recognition. To acquire a good reference mass, it is in demand: Publishing and writing articles on external authoritative Internet resources Posting press releases Exchange links with authoritative resources Active posting on specialized web resourcesWork with correspondents Increasing brand name awareness without linking SEO Rationalization Techniques As you already understand, <a href="https://Glweb.org/topic/ceo-optimization/">??? ?????? GlWeb</a> in any business, equally with legal methods, they have the opportunity to get up and not completely legal or even prohibited. And SEO is no exception. Here are the following methods: White hat seo optimization A completely legal technique in which actions are aimed at increasing the quality of a website by improving all of the above characteristics. This is a lot of work, which sometimes requires a lot of knowledge, but the result is worth it. Gray optimization A set of methods, which, although not directly banned by search engines, are still somewhere "on the verge" of what is allowed. For the competent use of such technologies, you can fall under the filter. Black seo optimization in other words "black-hat SEO" Using techniques that are prohibited by the laws of search engines. Sooner or later, a website will be banned or filtered. Such methods include, for example, doorways. Conclusion So, we tried to figure out what SEO-optimization of a website is and why it is needed. But still, you probably still have questions "Where to start the promotion of the "young site" on your own?". Here is a list of steps to start with: Studying competitors. An important stage at which you decide on the problem is whether it is worth making a website on such a topic at all. Collecting the semantic core. Your future site should cover the entire topic. development of the website structure and clustering of the semantic core. Quite often, clustering is not taken into account at the stage of creating a website, which then leads to a lot of rework. Correcting technical errors, compiling the correct robots.txt, monitoring the state of the website. Text preparation based on the semantic core, selection of high-quality photo and video content. Elaboration of commercial factors - it is very important to allow the client the functionality of a quick purchase or contact with you Analysis and improvement of actions of buyers. Removing problems.<img src="https://i.ytimg.com/vi/HzIHXM9jHOs/hq720.jpg" style="max-width:410px;float:left;padding:10px 10px 10px 0px;border:0px;" alt="2 years ago" />