<img src="http://kimmylistrik.com/images/blog/menaikan-rating-website.jpg" style="max-width:450px;float:right;padding:10px 0px 10px 10px;border:0px;" alt="" /><br>SEO promotion is a constant task that rightly worries the brains of administrators and website owners.<br> SEO (Search Engine Optimization - optimization directly for the Baidu search engine) is a set of measures and methods that are required to increase the importance of a website in the eyes of search engines in order to increase search traffic. Common expressions are a certain set of problems, by doing which, your website will earn a great chance to be in the TOP 10 search engine results, which means bringing in more users.<br><br>It must be taken into account that at present, for effective SEO promotion of a website, it is not enough to simply implement a set of tasks: such a simple and fabulous detailed instruction simply does not exist. This is a difficult and complex job. To be successful, your website must meet a set of characteristics:<br><img src="http://www.seo-praktik.ru/images/portfolio/nizar-kreativ_y01.jpg" style="max-width:420px;float:left;padding:10px 10px 10px 0px;border:0px;" alt="" /> Article quality. Absolutely all materials (images, videos, texts, etc.) must be perfectly prepared and fully meet the search query of a person. Established site architecture.It must be comfortable for the client, the buyer must be able to quickly find the information he needs. commercial moments. When it is a commercial website, of course there must be such components as: telephone order form (if competitors have it) basket (if competitors have) filtering (in the presence of competitors) contacts other elements that help the user make a choice of a product or serviceLink mass and brand awareness. There is a simple rule here: "the more people know you, the more people talk about you", and in the eyes of the Baidu search engine it sounds like: "the more people know you, the more links are placed on you." Website loading speed. Recently, this has become an increasingly important condition due to the increasing popularity of the mobile Internet and mobile units. It is important to follow the optimization of the code and scripts for faster loading of the website. Particular attention is required to provide display on cellular. Behavioral factors are one of the key reasons for ranking at the moment.<br> In a nutshell, this is an indicator of the high quality of the resource in the eyes of the Yahoo! search engine. The success of SEO promotion is influenced by many characteristics:<br> Time spent on the website Browsing depth Failure rate + Dwell time<br> and so on.<br><br>It is important to understand that the methods of search engine promotion of the site are systematically changing and improving. For this reason, what worked yesterday may not work the next day and vice versa. Let's dive into the fundamental periods of search algorithms promotion. This will allow you to comprehend the promotion method in general.<br> Start. Why do you need SEO?<br>With the advent of search engines back in the 1990s, numerous users realized that they needed to learn search engine algorithms in order to effortlessly get Internet traffic and shoppers online. At that time, an understanding of what Search Engine Optimization was needed for and such a specialty as "SEO-expert" arose, these were people who were engaged in SEO promotion of websites at a high level. During this period, basically, it was only necessary to spam the text with keywords in order to stand in high positions. The results of the search were terrible and did not satisfy either the search engines or the users.<br> Link period<br> In 1998, the PageRank algorithm was presented by the Google search engine, which made a change in the field of ranking. Following Google, Yandex introduced its TIC algorithm in 1999. Both algorithms were similar and based on reference weight. Each domain and page took on its own link weight, depending on the level and number of links that were placed on them, and gave weight further to outbound links from their domain.<br><br>Simultaneously with this, the SEO business is accumulating more and more momentum - promotion specialists begin to create web pages for link trading in batches, and as a result, the link business pushes this ranking factor to a lot of noise.<br> Machine Learning<br> This stage in Runet is supposed to be counted from 2009, synchronously with the release of Matrixnet. This is such a machine learning algorithm that made the ranking formula with his own hands and was produced by the Yandex search engine.<br> "Referenceless era"<br>Since 2012, search engines have been hard at work with link garbage. It all started with the introduction of Google's Penguin algorithm in 2012. Then in 2014, Yandex announced that it completely turned off the influence of the reference on the ranking formula, and in 2015 it released the Minusinsk filter, which punished mailings.<br> Today's SEO<br> Around the end of 2015, SEOs realized that the rules of the game had changed significantly. To date, more than 800 factors are declared, which take part in the ranking formula. The single method for today to push into the TOP-10 issuance is a systematic and comprehensive work on the website.<br> Search Engine Optimization-website promotion what is it and what are the types?<br> As we said earlier, Search Engine Optimization promotion is a whole range of measures that require systematic work - starting from working on content, ending with link weight gain. But conditionally, all works can be divided into 2 types:<br> internal seo optimization external optimization<br> Let's take a closer look at each type.<br>Internal website optimization<br> This is the whole complex of measures that you apply directly to your site, and not on external Internet resources. Here are just a couple of examples of such tasks:<br> Compilation of the semantic core (preliminary stage) Building the robots.txt and sitemap.xml file Correction of technological errors Works related to promotion on the page - writing text, writing Title and META tags. In the SEO world, this is called "on-page optimization" (optimization "on the page")Website Structure Improvement Image, video optimization Linking work Working on business moments Work on behavioral factors<br> It is required to take into account that behind all the characteristics mentioned above, it is necessary to regularly monitor and eliminate errors. Qualified Search Engine Optimization masters create checklists for themselves and constantly check sites against them. Otherwise, you may miss an important error that will lead to traffic loss.<br>External website optimization<br> External optimization, on the contrary, is a set of actions that you personally carry out on external web resources. As a rule, these are activities with link weight and brand recognition.<br><br> To get a good reference mass, it is important:<br> Writing and publishing texts on external authoritative online resources Posting press releases Link exchange with authoritative online resources Animated posting on thematic web resourcesCooperation with journalists Increasing the popularity of the company name, <a href="https://Glweb.org/topic/ceo-optimization/">????????? ??????????? ??????</a> without linking SEO optimization methods<br> As everyone understands, in every case, along with legal methods, not completely legal or even prohibited methods may appear. And Search Engine Optimization is no exception. Here are the methods: White hat seo optimization<br> A completely valid method in which the actions are focused on increasing the quality of the website by improving all of the above characteristics. This is a great work, which sometimes requires a lot of knowledge, but the end result is worth it.<br> Gray seo optimization<br> A set of methods that, although not directly prohibited by the Yahoo! search engine, are still somewhere "on the verge" of what is permitted. For the use of these technologies, you can get under the filter.<br> Black hat optimization in other words "black-hat SEO"<br> The use of techniques that are prohibited by the laws of the Google search engine. The hour will come when a website gets banned or filtered. Such methods include, for example, doorways.<br> Conclusion<br>In total, we tried to figure out what Search Engine Optimization is - website optimization and why it is needed. But still, you may have questions "Where to start developing a "young website" yourself?". Here is just a list of steps to start with:<br> Analysis of your competitors. A significant stage at which you decide on the problem of whether it is worth making a website on this topic at all. Collecting the semantic core. Your future website must cover all topics.website design development and semantic core clustering. Quite often, clustering is not taken into account at the stage of site formation, which later leads to a lot of rework. Correction of technological oversights, creation of competent robots.txt, monitoring of the position of the website. Text preparation based on the semantic core, selection of high-quality video and photo content. Working out commercial factors - it is extremely important to give the user the functionality of a quick purchase or contact with youAnalysis and improvement of customer behavior. Removing problems.