<br>Search Engine Optimization-promotion is a never-ending topic that adequately excites the minds of site administrators and owners.<br> SEO (Search Engine Optimization - optimization directly for the Yahoo! search engine!) is a set of measures and methods that should increase the importance of a website in the eyes of the Yahoo search engine! to increase internet traffic. In ordinary words, this is a certain set of problems, by completing which, your website will receive a significant probability of getting into the TOP 10 search engine results, which means bringing in more customers.<br><br>It should be taken into account that today, for the sake of effective SEO promotion of a website, it is not enough just to complete a set of tasks: such a simple and magical step-by-step instruction is simply far from available. This is a complex and laborious work. For successful promotion, your site must meet a set of characteristics:<br><img src="https://indigo.co.ua/storage/blog/pexels-olia-danilevich-5466790.jpg" style="max-width:440px;float:left;padding:10px 10px 10px 0px;border:0px;" alt="" /> High quality content. Absolutely all materials (images, videos, texts, etc.) must be well prepared and fully comply with the client's search query.Well-designed website architecture. It should be convenient for the client, the client should be able to quickly find the information he needs. commercial factors. When it is a commercial website, the following components are absolutely required: telephone order form (in the presence of competitors) basket (if competitors have) filtering (in the presence of competitors) Contact detailsother components that now help the client make a choice of a product or service Brand definition and link mass. A simple rule works here: "the more people know you, the more they talk about you", and in the eyes of search engines it sounds like: "the more people know you, the more links they put on you." Website loading speed. Recently, this has become an increasingly significant condition due to the increasing popularity of mobile Internet and mobile devices. The main thing is to observe the optimization of scripts and code for faster loading of the Internet site. Particular attention should be paid to the display on cell phones. Behavioral conditions are one of the main ranking factors for this period.<br> In a nutshell, this is an indicator of the quality of a resource in the eyes of search engines. The success of SEO promotion is influenced by a lot of data:<br> Time spent on the website Page Inspection Severity Bounce rate + Dwell time<br> and so on.<br><br>It is very important to understand that the methods of Internet site promotion are regularly transformed and developed. For this reason, what worked yesterday may not work the next day and vice versa. Let's dive into the main periods of promotion of search algorithms. This will allow you to understand the principle of search promotion in general.<br> Origin. What is Search Engine Optimization for?<br>With the advent of search engines back in the 1990s, many users realized that they had to learn the algorithms of search platforms in order to effortlessly get traffic and customers on the network. At that time, an understanding of why SEO was needed arrived and such a specialty as "Search Engine Optimization-specialist" was formed, these were people who worked at a high level in SEO promotion of websites. During this period, basically, it was enough to spam the text with key phrases in order to stay in high positions. The results of the search were terrible and also did not satisfy either users or search engines.<br> Link period<br> In 1998, Google introduced the PageRank algorithm, which revolutionized rankings. Following Google, Yandex introduced its TIC algorithm in 1999. Both algorithms were similar and based on reference weight. Each domain and page acquired a personal link weight, depending on the number and quality of links that were put on them and gave weight to further outbound links from their domain.<br><br>In parallel with this, the SEO business is accumulating more and more momentum - optimizers are starting to make batches of web pages for the sake of selling links and the link business in the end pushes this ranking factor to an impressive noisiness.<br> Machine learning<br> This stage in Runet should be counted from 2009, along with the release of Matrixnet. This is a machine learning algorithm that built the ranking formula itself and was made by the Yandex search engine.<br> "Referenceless era"<br>Since 2012, search engines have launched a firm fight against link spam. It all started with the introduction of the Penguin algorithm by Google in 2012. Further in 2014, Yandex announced that it had completely turned off the influence of the reference on the ranking formula, and in 2015 it released the Minusinsk filter, which punished mailings.<br> Today's Search Engine Optimization<br> Approximately after 2015, the optimizers realized that the game techniques had changed significantly. To date, more than 800 moments are declared, which participate in the ranking template. The only way to advance in the TOP-10 of the issue today is a comprehensive and systematic work on the site.<br> SEO-promotion of websites, what is it and what specific types are there?<br> As we said earlier, Search Engine Optimization promotion is a holistic set of measures with which system work is needed - starting from working on content, ending with building up link weight. But approximately all works can be divided into 2 types:<br>internal optimization external optimization<br> Let's take a closer look at each individual type.<br> Internal website optimization<br> This is the whole set of measures that you use specifically for your site, and not on external Internet resources. Here are just a few examples of such tasks:<br> Formation of the semantic core (preparatory stage) Building the robots.txt and sitemap.xml file Correction of technical errorsWorks related to web page optimization - writing text, writing Title and META tags. In the SEO environment, this is called "on-page optimization" (optimization "on the page") Site Structure Improvement Seo optimization of videos, images Working on linking Work on commercial moments Work on behavioral moments<br> It must be taken into account that all the characteristics mentioned earlier must be constantly monitored and corrected. Competent Search Engine Optimization specialists create checklists for themselves and regularly check sites against them. Otherwise, you have the opportunity to miss a significant error, which will lead to the loss of traffic.<br> External seo optimization of the website<br> External seo optimization - on the contrary, is a set of measures that you carry out on external online resources. As a rule, this is an activity with a reference mass and brand recognition.<br><br> To get a good reference mass, it is in demand:<br>Publishing and writing articles on external authoritative Internet resources Posting press releases Exchange links with reputable online resources Active posting on specialized web resources Activities with journalists Increasing the recognition of the name of the company, without affixing links Search Engine Optimization Techniques<br> As you understand, in any case, along with legal methods, there can always be some that are not completely legal or even prohibited. And SEO is no exception. Here are the following methods: White optimization<br> An absolutely legal technique in which actions are focused on raising the quality of the website by improving all of the above parameters. This is a great work, which sometimes requires a lot of knowledge, but the outcome is worth it.<br> Gray optimization<br> A set of methods, which, although not directly banned by search engines, are still somewhere "on the verge" of what is allowed. For the competent use of these methods, you can fall under the filter.<br> Black seo optimization or "black-hat SEO"<br> Using techniques that are prohibited by the rules of the Bing search engine. The hour will come when the site comes under a ban or filter. Such methods include, for example, doorways.<br> Conclusion<br> So, we tried to figure out what is Search Engine Optimization - website optimization and why it is required. But still, you probably still have questions "Where to start promoting the "young website" yourself?". Here is a list of steps to start with:<br> Studying competitors. An important stage at which you decide whether you need to make a website on this topic at all. Collecting the semantic core. Your future website should cover all the topics. Semantic core clustering and website design development. Often, <a href="https://Glweb.org/topic/seo-optimization-website-promotion/">????????? ?? ???? ??????</a> clustering is not taken into account at the site creation stage, which later leads to a lot of rework. Correction of technological oversights, compilation of competent robots. txt, website position monitoring. Preparation of text based on the semantic core, selection of high-quality video and photo content. Elaboration of commercial moments - it is very important to give the reader the functionality of a quick purchase or contact with you Understanding and improving customer behavior. Striking out complexities.